To: Dealer Principals and Powersports Professionals Serious About Success
From: Rod Stuckey

Dear Friend,
This may not be easy for you to hear… but needs to be said. If you’ve bought into the belief that to be successful in the Powersports business you just need to “Get Your Name Out There”, “Build Your Brand”,
“Create Top Of Mind Awareness”, and “Take Good Care of Your Customers”... you’ve come to the wrong place. It takes more than that to recession proof your Dealership and survive in the “New Emerging Economy”.

If you’re looking for a silver bullet, or a fairy tale of how one single marketing campaign is going to instantly change your business and life forever with little or no investment of your time and money, then you should leave this site now.

However, if you’re ready for real-world direct marketing business building truths from proven experienced Powersports professionals, and you’re willing to invest in your own education, put forth solid effort, commit, and follow through then you’ve come to the right place. You can transform your dealership (and therefore your life) in a VERY positive and dramatic way…..

I would like to personally invite and highly encourage you to bookmark this site right now, poke around, and check back often as you never know "What’s Next.”

Oh yeah…and be sure you request my FREE CD revealing “Why everything you’ve ever learned about advertising your dealership is wrong and what to do about it.”

Just in case you don’t know me, my name is Rod Stuckey and over 5 years ago I set out to create the largest and most systematic online source for training and best practices for the Powersports Industry. As a former Dealer myself I understood it wasn’t realistic to put everyone on an airplane and fly them across the country for training, nor was it realistic to think I could be the full time trainer and an effective Dealer Principal. As the Founder of Dealership University™ I’m very proud to say with the help of an incredible team that goal has been accomplished and the University continues to live, breath and grow each and every week. But what good is a highly skilled professionally trained staff if you’re not driving traffic into the store right?

Now it’s time for my next challenge. I’ve committed to building the most systematic and effective Direct Response Marketing System designed specifically for YOU the motorcycle dealer, so you can’ quit wasting your hard earned dollars on lame image enhancing advertising that doesn’t work and is impossible to quantify.

Here’s the deal. Choosing media buys can be overwhelming with choices from Cable TV, Radio, Yellow Pages, Newspaper, Billboards, Print Magazines, Community Events and Charities, etc. Did you notice I haven’t even mentioned the Internet? (talk about overwhelming) With 8 out of 10 customers utilizing ‘Search Engines’ it’s easy to argue that all of the previous mentioned traditional methods are ‘old school’.

Here’s the bigger challenge… You only have so much of your hard earned dollars available to spend on advertising
and you just can’t do it all! How do I know this? Because I’m an entrepreneur just like you and for years I made every advertising and marketing mistake in the book. I was listening to the guidance and advice of BIG corporate world ad agencies that were completely oblivious to marketing a small to medium sized business.

But... what if you could track the results of every dollar you spend on advertising from this point forward? Here’s the
'Small Business Breakthrough' that mass media sales reps and ad agencies don’t want you to know about:

Direct Response vs. Image Advertising

To maximize the number of new prospects your marketing is generating and improve the frequency of visits from your past and present customers you must first understand Direct Response advertising vs. traditional image advertising. Let me explain... Direct Response advertising, in simple terms, is a promotion that includes a ‘Call to Action’ with a deadline and is quantifiable. In other words, what action do you want the prospect to take and by when? Image advertising is the exact opposite, and the only real purpose is to 'Get Your Name Out There'.

Often times business owners receive their marketing training from the very Sales Reps that are trying to sell them a 6-month ‘image enhancing’ marketing campaign. “You need to be consistent, and get your name out there,” they will tell you. Although this ‘image advertising’ may work for OEM’s and huge companies like Budweiser and Nike with multimillion dollar advertising budgets, it’s simply not an effective marketing method for Small Business owners. The fact is that you only have so much money to spend on advertising, and the goal of your advertising is to hit your target audience with a compelling message that generates sales leads.

The goal of your advertising isn’t to...

'Get your name out there' - WRONG!

Instead, wouldn't you rather...

'Get your customers in here!'

Powersports Marketing.com is a powerful proven marketing system that will allow you to measure every campaign based on what matters most... Your R.O.I. We promote lead generating direct response marketing designed to:

Deliver the right message

To the Right Target Audience

Via the Best Media Method

At Just the Right Time

If you want to take your advertising to a new level and Recession Proof Your Dealership in the New Ecomomy, Click Here to have Powersports Marketing Representative contact you, or to learn more about our Direct Response Products Specifically for the Powersports Industry, Click Here.

Sincerely,

Rod Stuckey
Founder and CEO

About Dealership University Dealership University works with Dealers, OEMs and Distributors nationwide and is the authority for Direct Response Marketing, Call Tracking and Staff Development in the Powersports Industry

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