Lessons Learned
Posted September 1, 2011 by adminIn recent days I’ve heard an excessive media buzz regarding “the recession is officially over” and “recovery” has begun. This “escape from the recession” and “recovery in 2010” message is one that has been grossly exaggerated. Speaking of exaggerated, I was one of the fortunate dealers who owned and operated multi-stores during the boom years, and it wasn’t always peaches and cream back then, as the picture is now often painted. We certainly had our fair share of challenges during those thriving times as well. Challenges ranging from aggressive OEM programs which lead to excessive inventory levels which created extreme … Read More »
Wanna Hear the Most Interesting Story in the World?
Posted September 1, 2011 by adminDid you know only 40% to 45% of American adults make New Year’s resolutions? I’ll assume those 50 to 55% who don’t make New Years resolutions did at one time, but gave up, because in the past they’ve just worn off. My theory has always been shower’s wears off to, and that’s exactly why you take one everyday right? Common New Year’s resolutions include weight loss, exercise, stop smoking, better money management, etc. Personally, over the years I’ve tried everything from the big, hairy audacious goals, to the wimpy conservative (I just don’t want to fail) goals. Some have … Read More »
Celebrate Spring – Use Event Marketing to Drive Sales
Posted August 29, 2011 by adminWhat do April fool’s day, National Peanut Butter and Jelly Day, Good Friday, Easter, National Reading a Roadmap Day, World Health Day, National Cheese Fondue Day, Rubber Eraser Day, National Cheese Ball Day, Earth Day and Plumbers Day all have in common? If you guessed nothing, you’re almost right… However, the one small thing they do have in common is being recognized by some culture or sub-culture during the month of April. So what does this have to do with the price of tea in China? Hang in there with me I’m going somewhere. We’re talking about marketing opportunities here. … Read More »
