POWERSPORTS MARKETING LAUNCHES LOCAL WEB DOMINATOR PROGRAM
Posted February 18, 2012 by adminInnovative New Solution Simplifies Online Reputation Management for Dealers by Systematically Acquiring Positive Customer Reviews, Ensuring Accurate Online Business Listings, and Re-activating ‘Lost Customers.’
ATLANTA, Ga. — February 18, 2012 -– Powersports Marketing™, a subsidiary of Dealership University™, the industry’s leading training and marketing firm, today announced the official launch of a revolutionary online reputation management system called the Local Web Dominator (LWD). This new and innovative marketing technology ensures powersports dealers have the best online exposure possible through the systematic acquisition of positive reviews and ratings, as well as accurate listing information in all online business listing directories. Additionally, dealers are able to filter ‘Lost Customers’ who are dissatisfied and place them into a customer re-activation campaign.
“Having a positive online reputation is now a foundational key to the success of dealers for two very important reasons. One, what your customers say about your dealership will always be more compelling than what you say, and two, the majority of all consumers are now conducting their research online where reviews and ratings are prominently displayed,” said Rod Stuckey, president of Powersports Marketing.
The Local Web Dominator program promises to be an extremely powerful sales and marketing tool for Powersports dealers across North America. A compelling example of the potential impact of this system is Wolverine Harley-Davidson®; as an early adopter of the LWD, they received over 165 positive, 5-star reviews in less than 72 hours and an additional 25 lost customers eligible for re-activation.
Eric Pedretti, Powersports Marketing’s account executive for Wolverine Harley-Davidson®, stated that their General Manager, George de la Nuez, viewed these lost customers as an opportunity for improvement. According to Pedretti, “He contacted a customer that had left negative feedback, was able to find out why they were upset, and resolved their issue. But, it gets even better. The customer was so pleased with Wolverine’s commitment to customer satisfaction; George’s team was able to sell them a bike on the spot!”
The Local Web Dominator program is available in three levels to meet the various needs and budgets of powersports dealers throughout the U.S. For more information about the program or to enroll, please click here or call (877) 242-4472.
