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Rod Stuckey - Founder and CEO
Family: Married to Ashley with 5 children
Lives: Peachtree City, GA
- Founder and CEO of Dealership University and Powersports Marketing
- A highly sought out marketing advisor to OEM’s and Dealers alike, Rod is the creator of the Ultra Marketing Machine 4 ways to grow your business
- Author of Profit Explosion Marketing and regular columnist in Dealer News Magazine
- A recognized expert on Reputation Management, Rod is also known as the Pioneer of multi-channel Direct Marketing for the Powersports Industry where he is responsible for the creation of over 20 ‘Done For You’ Powersports specific marketing campaigns
- A lifetime Motorcycle enthusiast, Rod is a multi-time South Eastern Hare Scrambles overall champion
- A regular cyclist and finisher of the Ironman Triathlon
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Tory Hornsby - EVP
Family: Married to Cristy with 3 children (Taylor, T.J. and Chandler)
Lives: Covington, GA
- Highly sought after speaker and trainer presenting for Dealer Expo, Yamaha Motor University, EZ-GO factory training, Helmet House, Polaris, and many more
- Known as the Powersports Industry’s Authority on Search Engine Marketing
- Holds the limited and prestigious Google AdWords Individual Certification
- Featured columnist in Powersports Business Industry Insiders Blog
- Editor, Presenter, and Director to over 100 Powersports Specific Quick Takes™ Training Videos
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Brad Cannon – VP of Operations
Family: Married to Dawn with 2 children (Josh and Jordan)
Lives: Senoia, GA
- Creator of the Sharp Shooter Targeted Intelligence Repeat and Referral marketing system
- As an author, Brad has written operations manuals currently in use by FAA certified stations, as well as the Dealership Operations Manual for
- Dealership University
- A recognized expert on the subject of Email Marketing, Landing Pages, and Surveys used for Powersports Direct marketing
- Former Director of Operations responsible for record growth and profitability in 4 store 17 Million Dollar Powersports Dealer Group
- Holds the limited and prestigious Google AdWords Individual Certification
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Eric Pedretti – Director of Sales
Family: Married to Stacy
Lives: St. Louis, MO
- President of the UNI Chapter of PRSSA (Public Relations Student Society of America) and UNI’s Student Public Relations Firm
- A recognized expert on the subject of Equity based upgrade campaigns for Dealers
- Regular speaker and trainer on Dealership University webinars
- Direct Marketing Advisor for numerous non-profit organizations such as Habitat for Humanity, Silos & Smokestacks and Junior Achievement
- Holds the limited and prestigious Google AdWords Individual Certification
- Former collegiate wrestler who now enjoys running marathons, biking, hunting and fishing
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John Ambuehl – Account Executive
Family: Married to Karen with 1 daughter
Lives: St. Louis, MO
- 25 years of experience in sales and marketing
- Former Director of Business Development for a marketing company (Abstrakt Marketing Group) – responsible for lead generation for over 35 companies.
- 12 years of experience in the automotive industry with multiple ‘Salesperson of the Year’ awards
- Sales Trainer for DME Automotive
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Eric Giddens – Account Executive
Family: Married to Casey with 2 children
Lives: St Augustine FL
- 13 years of experience in Customer Retention Management, Database Marketing Solutions, and New Customer Acquisition Solutions.
- Consultant in the Automotive, Aftermarket and Powersports Industries in regards to in store process management, in store training, database marketing, CRM training, Sales Event Management.
- Instrumental in the design and implementation of multiple CRM, Direct Marketing, New Customer Acquisition, and Social Media Solutions for Multiple Industry leading Companies in the Automotive, Aftermarket, and Powersports Markets.
- Prides himself in partnering with his clients to establish a strategic marketing strategy to maximize investments for the highest Return On Investment Possible.
- A family man who loves his family time.
- An avid Hunter, Boater and an Outdoor enthusiast.
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Joshua Rapplean – Account Executive
Family: Married to Allison with 2 beautiful boxers
Lives: St. Johns, FL
- A recognized expert in strategic database and prospect marketing.
- 15 years of experience in sales and marketing
- Over 10 years of strategic database marketing experience in the Automotive and Powersports industries
- As a sports and outdoor enthusiast, enjoys playing golf and spending time with my family.
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John Smith – Account Executive
Family: Married to Jennifer with 2 children (Dylan and Landon)
Lives: St. Louis, MO
- 15 years of sales and marketing experience in the Automotive and Powersports industry
- Formerly led the Project Management team of a St. Louis based Marketing firm specializing in building effective Business Development processes
- Expert in the fields of database marketing, customer retention and acquisition, and email marketing
- Enjoys working out and watching football, baseball and college basketball
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Kathy Peacock - Accountant
Family: Married to Jerry with 2 step-daughters and 6 beautiful grandchildren
Lives: Hampton, GA
- Accountant for Dealership University/Powersports Marketing. Also responsible for Human Resources and is the “Shop Mom”.
- 30 years of experience in accounting with 11 years in the Powersports Industry.
- Southeastern Regional Controller for a large powersports consolidator before coming to Dealership University.
- Holds Bachelor’s Degree in Business Management with major in Accounting.
- A North Carolina native and a true “Carolina Girl” – GO TARHEELS!
- Enjoys baking, reading and traveling.
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Jessica Maddock – Campaign Coordinator
Family: Married to Craig with 3 children (Abigail, Chance, and Graham)
Lives: Senoia, GA
- Joined the Powersports Marketing team as a Campaign Coordinator in 2010.
- Former Regional Sales Manager for AT&T. Recognized for operating the highest selling location in South Georgia.
- 10+ years’ experience in customer relations, retail and marketing.
- Enjoys arts and crafts, painting, baking and most importantly, eating what she bakes.
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Tia Robinson – Campaign Coordinator
Family: Married to Clint with 2 daughters (Dharma and Callie)
Lives: Hogansville, GA
- Joined the Powersports Marketing team as a Campaign Coordinator in 2011.
- 7 years of experience at a major motorcycle OEM.
- Earned a Bachelor’s Degree in Business Management.
- Has spectrum of marketing experience including copywriting, website administration, advertising, dealer co-op coordinator, Point of Sale developer, graphic designer and CRM implementation and training.
- An avid motorcyclist and runner.
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Myra Wood – Campaign Coordinator
Family: Married to Eddy with 4 children (Kiya, Remy, Jacob, & Jacqueline)
Lives: Newnan, GA
- Joined the Powersports Marketing team as a Campaign Coordinator in 2012.
- 3 years of experience in the Dealer Development department at a major motorcycle OEM.
- 3 years of experience in Parts, Service and Sales in a multi-brand motorcycle dealership.
- Earned a Bachelor’s Degree in Marketing.
- Enjoys cooking and spending time with her family, especially her newborn little girl.
