Case Study: Bud's Harley-Davidson® Evansville, IN

Tia Robinson | 05/04/2018



Bud’s Harley-Davidson offers the type of excellent, premier service to their customers that you’d expect to find in a high-end department store. Except, they have 43,000 square feet full of 100% Harley-Davidson, and none of the snooty attitude. In fact, customers can bring the whole family to shop at Bud’s H-D – kids are entertained in the play area, spouses can relax in the lounge area, motorheads can ogle the Dyno in the service bay – everyone’s welcome at Bud’s. Dawn Jordan, General Manager, wanted the Bud’s Harley-Davidson website to be as welcoming and reflective of their culture as their brick and mortar showroom. The goal was to combine their in-store culture and service with the primary purpose of their website: to generate high-quality leads for the sales team. 




Bud’s Harley-Davidson took a leap of faith, based on the data provided by our Sales Director, Eric Pedretti, regarding the increase in both the volume and quality of conversions generated by Firestorm Websites and decided to sign up for a new website.  Additionally, they understood the time saving value of being able to upload pictures of motorcycles on the showroom floor directly onto her website using the Firestorm Website mobile app. Plus, Firestorm Websites offered full customization – allowing the dealership to have a site created just for her that mirrored the specific look and feel of the Bud’s Harley-Davidson’s rich history and culture.  Firestorm Websites are not templates, they are completely customized to generate leads and represent the uniqueness of the dealership. So, Bud’s  knew that their site would be uniquely theirs.




Their faith in the Firestorm Website platform paid off!  In the first month of the new site, Bud’s Harley-Davidson saw an 80% increase in leads compared to the same month last year!  


At first when the site went live, the Sales Manager said, “There’s no way we are getting this many leads…these can’t all be real.” Then they called the leads and realized they were! Dawn said the sales staff are having better/easier calls with customers checking availability on vehicles from the website and they’re converting these bad boys into sales! 


Is your website built to generate the kind of leads that your sales team actually WANT to follow up with?  Is your team able to upload real images of vehicles directly to your website in less than 2 minutes?  Does your website reflect the uniqueness of your dealership, local area, culture?  


If not, we’d love to walk you through the Firestorm Website platform to show you how it can help your dealership save time and increase leads.  Dealers are seeing 30% or greater increase in leads over every other website provider.  Call us today and we’ll show you how: 877-242-4472, or request a FREE demo online at

PSM Marketing

825 Highway 74 South
Peachtree City, GA 30269
Tel: (877) 242-4472
Int: (770) 692-1750
Text: (770) 692-1750