Articles

OBJECTIVE:

Harsh Outdoors is committed to the prospect that your work is FUN and your FUN is OUTSTANDING. Their football-field sized showroom is built to house all the accessories for the huge variety of vehicles, equipment and gear to have fun and get the job done.

One unique point about the team at Harsh is that they customize the buying experience and the product recommendations to best fit the unique needs of each customer. They foster a relationship with their customers to help ensure whatever they buy fits all their needs.

SOLUTION:

Jim Brown, the Dealer Principal, wanted to take his generic website and create something that – like his team – would wow their customers. So, he chose Firestorm Websites by PSM Marketing that enabled him to have a totally custom web design, not something bland and cookie-cutter, while using a format that was proven to generate leads.

Harsh Outdoors has huge and eclectic selection of products and brands that they offer for all outdoor enthusiasts. It was important to the team that those were all clearly displayed on the new website, while maintaining a clear, easy-to-navigate, experience for his customers.

RESULTS:

Nope. That’s not a type-o. That’s a One Thousand Percent increase in leads on the Firestorm Website platform….on average (that means some months saw an even larger increase).

The transition to Firestorm Websites by PSM Marketing allowed Jim and his team to show their Huge selection of product types, while keeping their site clean and easy to navigate. They also get to have a fully customized design that illustrates the culture of their dealership and, best of all, keeps the sales team busy following up on leads and generating sales for the dealership.